But Franchisers don't sell many of their thirty-billion hamburgers per year in blue highway towns where chophouses must draw customers through continuing quality rather national advertising. I had nothing to lose but the chains, and I hoped to find down the country roads. Ma in her beanery and Pap over his barbecue pit, both still serving slow food from the place they did thirty years ago.
Heat-Moon, William Blue Highways (Boston: Houghton Mifflin,1991), 16.
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